Sony thinks E Color is the new black, gives you a whole site's worth to choose from

If your gear isn't pushing the performance envelope, you typically have to resort to alternative means for attracting those precious customers. Sony's newish VAIO E series is an exponent of just such a philosophy, with its lurid colorings and replaceable keyboard skins. The company's decided to take things up a notch, however, by now offering a Color Combo site where we can combine the gnarliest hue mismatches this side of Colorware. The chromatic choices include the laptop's case and keyboard as well as the additions of a wireless mouse and a reversible sleeve. Everything that isn't bolted down to the computer will of course cost you extra, but will you really let a little bit of cash stand between you and that magenta dream machine?

Sony thinks E Color is the new black, gives you a whole site's worth to choose from originally appeared on Engadget on Mon, 12 Jul 2010 01:21:00 EDT. Please see our terms for use of feeds.